Do consumer react to e-marketing

When it comes to one of the things that affect buying habits the most, the people close to use are one of the most important
influences.In recent years, social media has experienced a huge boom, and more people than ever before are on sites such as
Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest, and more.
The biggest change in consumer behavior is that consumers expect a consistent and personalized experience. Consumers desire and
expect personalized messaging from brands. Marketers should connect with them at the right places at right times, which involves
increased real-time localization. Modern consumers are not loyal customers, they are more variety seekers. This has left previously
logo-heavy companies scrambling to assimilate their product to suit modern tastes. Patanjali Baba Ramdev’s initiative is a good
example. Patanjali is giving tough time to the MNCs. FMCG major Colgate-Palmolive has acknowledged competition from Patanjali
products.
These days consumer put more emphasis on post purchase experience. To satisfy and retain customers, products and services are
coming with a type of built-in offer of post-purchase assistance. Emerging definition of convenience is moving from fulfilling customer
needs to actually predict them – including the post transaction period. Tools like customer analytics, social intelligence, and machine
translation are all crucial components which assist brands in the delivery of the experiences that customers want.
The prime change in consumer behavior is that consumers, increasingly turn away from anything they perceive as marketing. As
consumers are becoming tech savvy they are becoming impatient towards intrusive or irrelevant content and messages. More than
25% smartphone users have installed ad blockers and this number is increasing rapidly. Instead, they look towards small groups of
people who have a high level of credibility in their specific industry or category to influence their buying decisions. As consumers
spend more time on these social media platforms, decisions about what to purchase often reflect interactions with friends and other
influencers. In response, leading marketers are adapting their strategies to reach increasingly networked consumers and placing more
stress on tactics such as word-of-mouth marketing and storytelling.
Marketers need to start capturing customer intent data so that marketing and experience can become contextually relevant to
individual consumers, perhaps for the first time. As a marketer, we can expect marketing to be less about a quick sell and more about
building a long-term relationship. Consumers want authenticity in their purchase of products and expect some level of personalisation
in mass produced as well in upscale items. These demanding customers have become more outspoken about their choices and
preferences. If they are not happy about any product and services they are very upfront about their opinions on various social media
platforms. Every purchase decision is researched, evaluated, ranked and even crowd-sourced to ensure that it’s the best decision.
Consumer behavior in the digital age is an ever-changing and ever-expanding. Staying in tune with consumer behaviors, tastes, and
impending trends can help brand stay relevant, visible and engaging for customers.