The purpose of marketing is to implement a strategy that raises awareness about your business and persuades people to do business with you.
Below are five common marketing myths:
Marketing Myth #1: Marketing is Advertising—Well, yes and no. Without advertising, marketing is much less effective and without marketing, advertising can be a waste. In order to truly grow your business, you need both. Advertising is a branch of marketing through which your services can be presented to your audience, whereas marketing is the essence of reaching them.
Marketing Myth #2: Marketing is a waste of money—When this thought comes to mind, you’re effectively saying that your service or product is a waste of money. Without marketing, your business will have a very hard time getting you a return on your investment.
Marketing Myth #3: It takes too long to see a return on my marketing investment—If this is the case, your marketing strategy just might be the wrong one. There are a bunch of marketing opportunities out there and some can provide fast results, while others are more of a slow burn. Having marketing experts as a resource will help to know which strategies will bring rapid results and which strategies will build brand loyalty.
Marketing Myth #4: A friend of mine is a designer and can help me market—This is true, your friend can design something for you and help you market your business. Oftentimes, people put together a look for their business without considering the feel of that look. Professional designers and marketers know not only how to create a look, but also a feel for your business, instilling trust with your customers.
Marketing Myth #5: I just want to put a little bit of money towards marketing until I see results, then I’ll invest more—Is this a good marketing strategy? Maybe, maybe not, actually most likely not. When it comes to marketing, it’s important to strike a balance between what you can invest and what you should invest. There are strategies available that will get you amazing results for the best price, and having experts in your corner will get you there.
If you truly want your business to grow, marketing plays a key role in making this happen. Having a preconceived notion of what marketing is or isn’t only hurts your business opportunities. Marketing will help you reach the right audience, at the right time, through the right resources, with the right approach, and when executed correctly… it will succeed.